Ethos - Ardour. 1976 USA


Ft. Wayne's Ethos were like many bands of the Midwest whose obsession with Yes, Genesis and Gentle Giant are well documented. These English progressive bands would enjoy regular airplay on the local underground, and very popular, FM stations played throughout the region. Concerts were met with great enthusiasm, and any kid that possessed a great talent for musicianship along with a hyperactive imagination, were quickly assembling together a band and making a go of it for themselves. Most ended up nowhere. Some procured a private release handed out at sparsely attended concerts by local union workers who were more interested in the booze and broads than the music itself. And then a few made the "big time". In this scenario, Ethos were one that MADE IT. Today, they're the kind of band that late middle aged guys whisper quietly about in a game of I-know-more-about-music-than-you-do. As in "I own an album I bet you haven't heard, that's way cool - a band called Ethos. Bet you haven't heard of them!". So basically popular enough to still be called out by over-aged dorks, yet too obscure for anyone at Corporate America to give a rat's ass about. Pretty much sums up the American progressive rock scene of the 1970s doesn't it?

Personal collection
LP: 1976 Capitol
CD: 2009 EMI / Capitol (Japan)

With an original album on a major label such as Capitol, some may find it strange that the only way to obtain Ethos' classic debut Ardour on CD is via a Japanese press. But perhaps not so strange given the pathetic stance of the money hogging pop culture of the music business in America. 1976 was a different time and place for both American culture and business in general. So an album like Ethos could squeak in on a major label, make a decent profit, and everyone would go home happy. Today, I'm sure Ethos is held up at corporate meetings as a prime example of "Mistakes from the Past - How to Avoid them, a Seminar".

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